The Procter & Gamble Company (PG)

Discount cash flow analysis

Sell Overvalued by 17.0%

5% margin of safety What's this?


How does this work?

This is an interactive analyst report for The Procter & Gamble Company, based on a discounted cash flow valuation approach.

You can modify the assumptions and the valuation will be updated automatically. You can also save and share your valuation.

Values in $ millions
2008 2009 2010 2011 2012 2013 2014 2015

What will the revenues be in the future?

Growth beyond year three is driven by the terminal growth rate.

Price history

Sensitivity matrix

Discount Rate %

  -1% $73.78 $72.46 $71.19
Terminal Growth% 0 $74.25 $72.92 $71.64
  +1% $74.74 $73.39 $72.09

How does a change in discount rate or terminal growth affect valuation?

This table shows the sensitivity of the valuation to two key variables - the discount rate and the terminal growth rate

Valuations and comments

  • Valuecruncher created a new valuation of $70.72 (overvalued by 19.45%) - 4 years ago
  • aolpz created a new valuation of $61.56 (undervalued by 8.61%) - 11 years ago
  • GordonGekko created a new valuation of $60.90 (undervalued by 25.39%) - over 11 years ago
  • www980 created a new valuation of $74.77 (undervalued by 55.58%) - over 11 years ago
  • www980 created a new valuation of $74.77 (undervalued by 55.58%) - over 11 years ago
  • nzvikram created a new valuation of $55.77 (undervalued by 9.07%) - almost 12 years ago
  • dweis created a new valuation of $56.73 (overvalued by 11.7%) - 12 years ago
  • dct73 created a new valuation of $58.38 (overvalued by 9.35%) - 12 years ago
  • TheCrunchBlog created a new valuation of $72.92 (undervalued by 15.82%) - 12 years ago
  • Diegoengel created a new valuation of $73.46 (undervalued by 15.43%) - over 12 years ago
  • ffarin created a new valuation of $69.67 (undervalued by 14.57%) - over 12 years ago


Running The Numbers - Procter & Gamble ($PG)

This valuation is part of this blog post:


Revenue: Reuters aggregates 13analysts covering $PG and these analysts have mean estimates of 2009 revenues of US$88.4 billion. For our analysis we have used US$87.0 billion in 2009, US$91.0 billion in 2010 and US$94.5 billion in 2011.

Profitability: We have used an EBITDA margin of 23.0% in 2009 rising to 24.0% in 2011. Reuters has $PG‘s EBITD margin at 24.5% last year and 23.5% over the last five-years.

Capital Expenditure: We have assumed capital expenditures of US$3.5 billion in 2009 and 2010 rising to US$3.75 billion in 2011 and US$3.5 billion beyond that.

Discount Rate: 8.0%.

Terminal Growth Rate: 3.0%.

Our analysis incorporates the cash and debt the $PG balance sheet – Valuecruncher calculates a net debt number.

By TheCrunchBlog, about 12 years ago

The boring details

All amounts in millions Figures
Enterprise Value: 296,513
Net Debt (Long-term borrowings less cash): 33,124
Equity Value: 188,872
Number of Shares Outstanding: 2,999,000,000
Calculated value per share: $72.92

Enterprise Value is the present value of the post-tax cash flows for a business into the future.

Calcuation of EV


  • C1, C2, C3 - the cash flow in period 1, 2, 3, ...
  • r - the discount rate

To capture the cash flows into the future a terminal value is calculated via a perpetuity calculation -
based on the final years forecast post-tax free cash flow.



  • Cn - the cash flow in the final forecast period.
  • LTG - the long-term growth rate
  • r - the discount rate
  • g - the terminal growth rate

The Capital Asset Pricing Model (CAPM) is used to determine the equity component in the discount rate.

CAPM model


  • rt - the risk free rate
  • t - the tax rate
  • B - the beta of the company
  • MRP - the Market Risk Premium

Valuecruncher uses an estimate of Weighted Average Cost of Capital (WACC) to determine the discount rate in the calculation.