Electronic Arts Inc. (ERTS)

Discount cash flow analysis

Sell Overvalued by 69.4%

5% margin of safety What's this?


How does this work?

This is an interactive analyst report for Electronic Arts Inc., based on a discounted cash flow valuation approach.

You can modify the assumptions and the valuation will be updated automatically. You can also save and share your valuation.

Values in $ millions
2008 2009 2010 2011 2012 2013 2014 2015

What will the revenues be in the future?

Growth beyond year three is driven by the terminal growth rate.

Sensitivity matrix

Discount Rate %

  -1% $25.67 $25.39 $25.12
Terminal Growth% 0 $25.77 $25.48 $25.21
  +1% $25.86 $25.58 $25.30

How does a change in discount rate or terminal growth affect valuation?

This table shows the sensitivity of the valuation to two key variables - the discount rate and the terminal growth rate

Valuations and comments

  • Valuecruncher created a new valuation of $16.90 (overvalued by 79.68%) - over 1 year ago
  • KaKTy3 created a new valuation of $21.93 (undervalued by 17.78%) - almost 9 years ago
  • KaKTy3 created a new valuation of $24.23 (undervalued by 30.13%) - almost 9 years ago
  • SethWellbourne created a new valuation of $16.83 (overvalued by 7.43%) - almost 9 years ago
  • TheCrunchBlog created a new valuation of $25.48 (undervalued by 8.89%) - over 9 years ago
  • GordonGekko created a new valuation of $46.66 (undervalued by 0.02%) - over 9 years ago


Running The Numbers - intrinsic valuation of Electronic Arts ($ERTS)

This valuation is part of this blog post:



Revenue: Reuters aggregates 21analysts covering $ERTS and these analysts have mean estimates of 2009 and 2010 revenues of US$5.1 billion and US$5.8 billion respectively. For our analysis we have used US$5.0 billion in 2009, US$5.65 billion in 2010 and US$6.15 billion in 2011.

Profitability: We have used an EBITDA margin of 11.5% in 2009 rising to 12.5% in 2011. Reuters has $ERTS‘s EBITD margin at minus 6.9% last year and averaging 11.8% over the last five-years.

Capital Expenditure: We have assumed capital expenditures of US$150 million per annum moving forward.

Discount Rate: 11.0%.

Terminal Growth Rate: 4.0%.

By TheCrunchBlog, over 9 years ago

The boring details

All amounts in millions Figures
Enterprise Value: 23,500
Net Debt (Long-term borrowings less cash): -3,016
Equity Value: 7,460
Number of Shares Outstanding: 318,000,000
Calculated value per share: $25.48

Enterprise Value is the present value of the post-tax cash flows for a business into the future.

Calcuation of EV


  • C1, C2, C3 - the cash flow in period 1, 2, 3, ...
  • r - the discount rate

To capture the cash flows into the future a terminal value is calculated via a perpetuity calculation -
based on the final years forecast post-tax free cash flow.



  • Cn - the cash flow in the final forecast period.
  • LTG - the long-term growth rate
  • r - the discount rate
  • g - the terminal growth rate

The Capital Asset Pricing Model (CAPM) is used to determine the equity component in the discount rate.

CAPM model


  • rt - the risk free rate
  • t - the tax rate
  • B - the beta of the company
  • MRP - the Market Risk Premium

Valuecruncher uses an estimate of Weighted Average Cost of Capital (WACC) to determine the discount rate in the calculation.