Colgate-Palmolive Company (CL)

Discount cash flow analysis

Within margin of safety Undervalued by 3.3%

5% margin of safety What's this?


How does this work?

This is an interactive analyst report for Colgate-Palmolive Company, based on a discounted cash flow valuation approach.

You can modify the assumptions and the valuation will be updated automatically. You can also save and share your valuation.

Values in $ millions
2007 2008 2009 2010 2011 2012 2013 2014

What will the revenues be in the future?

Growth beyond year three is driven by the terminal growth rate.

Price history

Sensitivity matrix

Discount Rate %

  -1% $76.78 $75.50 $74.26
Terminal Growth% 0 $77.26 $75.96 $74.71
  +1% $77.75 $76.43 $75.16

How does a change in discount rate or terminal growth affect valuation?

This table shows the sensitivity of the valuation to two key variables - the discount rate and the terminal growth rate

Valuations and comments

  • Valuecruncher created a new valuation of $70.99 (overvalued by 3.45%) - over 4 years ago
  • swampler created a new valuation of $74.22 (undervalued by 26.22%) - almost 12 years ago
  • swampler created a new valuation of $57.62 (overvalued by 2.01%) - almost 12 years ago
  • SethWellbourne created a new valuation of $46.61 (overvalued by 20.72%) - almost 12 years ago
  • nzvikram created a new valuation of $73.00 (undervalued by 19.89%) - 12 years ago
  • dweis created a new valuation of $69.83 (undervalued by 9.02%) - over 12 years ago
  • TheCrunchBlog created a new valuation of $75.96 (undervalued by 20.53%) - over 12 years ago
  • KiwiEMH created a new valuation of $74.65 (undervalued by 0.39%) - almost 13 years ago
  • Diegoengel created a new valuation of $81.87 (undervalued by 19.36%) - almost 13 years ago


Running The Numbers - Colgate-Palmolive ($CL) Intrinsic Valuation

This valuation is part of this blog post:


Revenue: Reuters aggregates 12 analysts covering $CL and these analysts have mean estimates of 2008 and 2009 revenues of US$15.7 billion and US$16.8 billion respectively. For our analysis we have used US$15.5 billion in 2008, US$16.5 billion in 2009 and US$17.5 billion in 2010.

Profitability: We have used a flat EBITDA margin of 22.0% to 2010. Reuters has $CL‘s EBITD margin at 21.5% last year and 22.9% over the last five-years.

Capital Expenditure: We have assumed capital expenditures of US$600.0 million per annum moving forward.

Discount Rate: 8.0%.

Terminal Growth Rate: 3.0%.

By TheCrunchBlog, over 12 years ago

The boring details

All amounts in millions Figures
Enterprise Value: 40,198
Net Debt (Long-term borrowings less cash): 3,087
Equity Value: 31,807
Number of Shares Outstanding: 504,000,000
Calculated value per share: $75.96

Enterprise Value is the present value of the post-tax cash flows for a business into the future.

Calcuation of EV


  • C1, C2, C3 - the cash flow in period 1, 2, 3, ...
  • r - the discount rate

To capture the cash flows into the future a terminal value is calculated via a perpetuity calculation -
based on the final years forecast post-tax free cash flow.



  • Cn - the cash flow in the final forecast period.
  • LTG - the long-term growth rate
  • r - the discount rate
  • g - the terminal growth rate

The Capital Asset Pricing Model (CAPM) is used to determine the equity component in the discount rate.

CAPM model


  • rt - the risk free rate
  • t - the tax rate
  • B - the beta of the company
  • MRP - the Market Risk Premium

Valuecruncher uses an estimate of Weighted Average Cost of Capital (WACC) to determine the discount rate in the calculation.